Viw Magazine

De Beers Group: New Research Highlights Key Trends Shaping How Younger Generations Perceive, Research and Buy Diamonds

  • Written by Viw Magazine

Ethical assurances, branded offerings, ‘phygital’ retail and Web3 experiences will define the new diamond world

LONDON, UK - Media OutReach - 1 November 2022 - Ethical assurances, ‘phygital’ retail strategies, branded offerings and Web3 experiences are key trends shaping how diamond consumers – in particular Gen Z – perceive and engage with diamond jewellery, according to new research published today by De Beers Group in the 2022 Diamond Insight Report, titled A new diamond world: bringing trusted brands to new generations in a digital age.

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