Optimising Your Website For Mobile To Change Your Business Landscape

If you’re still wondering whether to take the leap or not into creating a mobile-friendly website, a critical question you need to ask yourself is whether it can make a difference to your business. With smart phones becoming a vital asset that most people have today and use as a frame of reference for almost anything and everything, it’s hardly a secret that optimising your website for mobiles can change the way you do business. Here’s why:

You’ll Reach Out To More Customers… On The Go

If you’re running a business, you’ll obviously benefit from more customers who will purchase your product or service. Here’s how you can reach out to more customers… on the go:

• Users tend to search for products and services wherever they are and whenever they need something.

• People just open their mobiles and browse through what they need without having to look for a laptop or desktop, which they don’t have access to when they are on the go.

• Mobile can point potential customers in your direction if you’re offering something they are looking for through location services.

Websites that don’t have mobile-friendly features will be bypassed because users are always looking for simplicity and ease when it comes to Internet searches. If you’re able to create a responsive design for any device, you’ll make a positive impact on your business.

You’ll Create A Relevant Experience For Users

In an age where websites are usually perused via mobiles or tablets, you’ll want to remain relevant in their minds by offering them features and functions they want through technology – to eventually sell your products and services. Consider these:

• Responsive website designs will help to properly fit on any gadget or screen so users are clear about everything you have to offer.

• Use of visuals and images can deliver the exact call to action you’re looking for with easy click-through icons built for mobile screens.

• Flexible content sizes – rather than constant structures – will allow people to easily access and understand your website content.

Responsiveness is key when you’re looking to create a relevant experience for users. When they find the information they need in the easiest possible manner, they are more than likely to turn into customers for your business.

You’ll Rank Higher With Google

Search engine optimisation – also called SEO is one of the key priorities of any digital marketing strategy, especially in today’s Internet-savvy world. Here’s what will happen with your mobile-friendly plans:

• Google has already declared the mobile-friendliness will be a factor when establishing ranking of websites.

• A site that fails the mobile-friendly test will be penalised in the search results while an optimised site will give you a boost in both search rankings and organic traffic.

• Fresh and original content relevant to your business will remain a factor with Google through mobile.

Google is the platform most people use to search for products and services, so you’ll want to make sure you rank high with them in order to see real traction for your business.

You’ll Open Up Your Business For An Increase In Sales

Optimising your website for mobile allows you the opportunity to increase your sales. Not only are you able to reach out to more people, but you can also do it more meaningfully by showcasing your products and services on their platform of choice. Here’s why you will benefit from more sales:

• More and more people are purchasing products and services via their mobiles because of easy navigation and extra convenience.

• Mobile has become the key reference for buying anything – where people research and make decisions through them.

• Enhanced user experience opens more doors to close an online deal quicker – provided you have a strong call to action that is easily visible and simple to use.

At the end of the day, your goal is to increase your sales, which makes it a savvy business decision to extend your products and services to the mobile platform.

While having a website is great, you absolutely need to make sure it is optimised for mobile to keep up with ever changing times. Responsive mobile designs over different screens and gadgets make it significantly easier to create customers for your business – giving you an upper hand over your competition. Without mobile integration, you’ll find yourself lagging behind and ultimately will become redundant in this digital world.