What To Expect From A Top Digital Marketing Agency
- Written by News Co Media
Choose the best digital marketing agency Australia has to offer to accelerate your business's lead and revenue generation. First Page offers premium marketing services that cover a broad spectrum of strategies. Your business is never confined to a limited scope of tactics since and we offer a wide variety of options to increase website traffic, leads and revenue your company generates. The following digital marketing strategies are a few of the top choices that are currently performing to generate impressive ROIs.
Search engine optimization
SEO is without a doubt one of the most lucrative investments you can make for your business website. What's the point of having a website if no one ever finds it?
What is SEO?
Search engine optimization is the process of optimizing the pages of your website (or any web property) to appear for target keywords. If you work with an SEO provider like SEO Brisbane, they will work on the fundamentals of SEO such as keyword research, SEO content creation, on-page optimization and off-page optimization. We are specialists in both organic and paid traffic generation.
Organic traffic generation
The organic search results are the top 10 websites that rank on the first page. They typically are listed after PPC Ads and are not to be confused for SERP features (videos, images, Local Finder or any rich result).
Due to the fact that organic positions are earned rather than paid for, the majority of users will click on an organic search result because they feel it's more trustworthy (60% on desktop and 40% on mobile). Unlike paid ads, every click made to your website is free, which increases the return on your investment over time.
Paid traffic generation
Paid traffic, often referred to as PPC (pay-per-click) costs money for every click made to your website. Why would you pay for every click when you can get free clicks from organic traffic? The advantage of PPC is that your website is placed on the first page of the search results immediately. It can take months for a web page to rank organically which makes PPC campaigns a viable option for:
- Generating revenue instantly
- Creating search visibility for competitive keywords
- Maximizing search visibility (having both organic AND paid positions on the first page)
The downside to paid traffic generation is that it costs more than organic traffic and when you stop paying, the traffic stops as well. Organic positions on the other hand can stay on the first page for an indefinitely period of time which provides compounding returns.
Email marketing campaigns
It may be one of the oldest digital marketing strategies, but email marketing is proven to provide the highest ROI in the industry. With an average ROI of 3800%, this is an option that should be implemented into your overall marketing strategy.
Building an email list gives you instant access to an engaged audience and allows your business to nurture leads by establishing trust and a working relationship with your subscribers.
Social media marketing
With over 3 billion people using social media daily, it's a difficult digital marketing strategy to ignore. Similar to building an email list, a large audience of social media followers works to drive traffic to your website and accelerate brand awareness. Social media creates brand loyalty by giving your clients and those interested in your content a more personal way to interact with your brand.
The rise of influencer marketing by a digital marketing agency is another tactic that will continue to drive sales and increase revenue from targeted niche groups. At First Page, we identify the best options and strategies your company has available for maximizing your brand's visibility.
Video marketing
Video marketing has emerged as one of the most effective digital marketing strategies for brand awareness and increasing conversions. YouTube is officially the second largest search engine in the world with more than 2 billion logged-in users, providing your company with a massive opportunity for reaching prospective clients.
The popularity of YouTube extends far beyond YouTube traffic since it also appears quite frequently in Google search results. Leave your video marketing and optimization to our team at First Page to get your videos in front of an audience for lucrative search terms that lead to more sales for your business.
When you want results, you hire the best
In order to dominate your industry, you have to have a great team. Our staff consists of a list of seasoned professionals that offer expert advice on the best options your company has available to ensure your getting the most from your investment.
Choose the best digital marketing agency Australia offers by making First Page your first choice.
