Top Reasons Why Your Business Needs Video
- Written by NewsServices.com
Why does my business need a video? You’ve probably asked yourself this question. The answer is, every business needs to have video content. Unlike any other medium, video ranks as the most powerful instrument to engage with your audience as it is known to arouse people’s emotions.
Therefore, with high-quality videos of your brand, you can create brand awareness, attract customers, and boost traffic on your website. You should consider hiring a video production agency for exceptional videos. Here is One of the best Video production Sydney based agencies.
Top reasons why your business needs video. Let’s dive in
Video Rank Higher in Search
Incorporating your content or website with videos can increase your search ranking. You're 53 times more likely to rank on top of Google's search results if you have a video on your content or website. In addition, video content is largely favoured over text-based content. However, this does not mean it could be any type of video rather, the video with the most relevant information needed by the user.
Easy to share
With today's technology, it is easy to share videos for your business across different social networks. YouTube, Facebook, and Twitter are among the many social networks you can use to share your videos. In addition, you should create entertaining, informative, and engaging videos that compel people to share multiple times. A viral video can generate a lot of income from leads that convert into sales.
Video makes it easy to educate
Videos are the best tools to use when teaching or explaining something rather than describing it in text format. This is because you can use visuals to your advantage by demonstrating precisely what you are talking about. In addition, you can educate, explain and entertain all at once. An example is showing your business’s physical location or demonstrating a physical product’s features.
Trust
The only effective way to get people to purchase your products and services is through trust. Trust can be achieved through videos that help your target audience identify and resonate with your business. A video allows your audience to understand the genuine nature of your business as well as build confidence in you that contributes to the likelihood of buying from you.
Video results are measurable
By using today’s analytics tools, you can track the success or measure the results of your video. These tools provide metrics that enable the user to see how many views you got, shares, and likes.
Therefore, you can use this data to identify whether your business strategies are working, in addition, you can use it to set smart goals and determine the Return on Investment of your video. Some of the tools include Wistia, YouTube, and BrightCove.
